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ACLI sets loose Twitter account to inform professionals, consumers

April 29, 2010, 07:30 pm

With the rise of different forms of social media, the way people communicate information has changed.

This change has not gone unnoticed by the business community, including life insurance providers and trade groups. Recently, the American Council of Life Insurers announced it has launched a Twitter group, which can be accessed at www.twitter.com/ACLINews.

"ACLI's use of Twitter will allow us to connect with the very folks who rely on our products and will increase the speed in which our important messages on financial and retirement security are relayed to the media and policy-makers," said Shawn Hausman, ACLI vice president of public affairs and publishing.

ACLI isn't the only insurance organization that has taken the dip into the Twittersphere. For example, the California Department of Insurance announced in March that it is launching a Twitter account at www.twitter.com/CDInews.

Through its Twitter account, the CDI wants to engage more Californians about insurance matters. That would include sharing insurance tips and alerts that could affect consumers in the state. Tweets from the department will also allow people to keep track of fraud alerts in their area.ADNFCR-3158-ID-19751599-ADNFCR

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